Inteligência competitiva organizacional: um modelo apoiado nos comportamentos de busca, compartilhamento e uso de informação e de TIC

The organizational competitive intelligence arises as a strategic process that propitiates converting data, information and knowledge into competitive differentials for the organization. The problem of research focuses on the manner that manager‟s practice, recognize the importance of seeking, sharing, and use behaviors of information and information and communication technology to the organizational competitive intelligence process. The overall objective of the research is to identify the main practices and measuring the degree of importance of seeking, sharing and use behaviors of information and information and communication technology in companies awarded in 2012 in Ceará State, by Delmiro Gouveia award, so to propose a conceptual model of organizational competitive intelligence. As methodological procedures adapted to research qualiquantitative nature, descriptive and explanatory type, and data collection was used the questionnaire and interview techniques. As a result presents a conceptual model of organizational competitive intelligence based on guidance, responsibility levels and behaviors.